Striking a Chord in the Cloning Community with a Bold, Emotive Campaign Refresh
Thermo Fisher Scientific had implemented a “Rock the Clone” campaign to inspire engagement around the cloning workflow and promote their comprehensive portfolio of molecular biology and sample preparation products. The company needed to explore creative ways of expanding this program to support a full cloning offering – one that would span legacy molecular biology and synthetic biology products. The Thermo Fisher Scientific team engaged Bonfire Effect to elevate and evolve the “Rock the Clone” theme with highly visible and scalable creative imagery and messaging. The final go-to-market products held notes of the original campaign while fine-tuning the value propositions of the respective product families. All for a bold, emotive, and energetic cloning workflow experience that was music to scientists’ ears.