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Understand opt-in consent for email

"Opt-in" can generally be defined as a situation where contacts themselves submit their email address to an organization, with the expectation that they'll receive marketing emails as a result. The ...

4 elements of a great user insight

It’s hard to create remarkable brand experiences without an inspiring insight into the user. I’ve always considered user insights to be the single most important component of a creative brief, and ...

10 Practical Tips to Unlock Your Inner Innovator

For most organizations, innovation is table stakes for long-term growth and a competitive advantage. Yet, according to McKinsey, 94% of managers surveyed were dissatisfied with their organization's innovation performance. So ...

Energy – Stone & Grove

Never ever think of giving up. Winners never quit and quitters never win. Take all negative words out of your mental dictionary and focus on the solutions with utmost conviction ...